Fashion is a big business, but kids’ fashion is becoming an even bigger business as well-known brands turn their attention to little people, providing only the best designer clothing for our young ones. All the young ‘mini-me’s’ from well-known celebs are stepping out in style the world over swathed from head to foot in designer brands.
Christian Dior led the pack, way back in 1967 when they launched their first children’s exclusive clothing line. Ralph Lauren was next to follow in 1978, however the rest have been slow to adopt the trend, with most of them only following suite in the 2000’s like Burberry, Givenchy, Dolce and Gabbana, Stella McCartney and Marc Jacobs to name a few. But they certainly aren’t sorry, as kids exclusive fashion is worth millions and millions of dollars as a market. Parents are prepared to pay top dollar for these exclusive big fashion brands for their kids.
Here we take a look at the rise of luxury children’s wear from some of the top fashion brands in the world.
Dior
Christian Dior was established in 1946 and is synonymous with grace, style and elegance. Baby Dior was launched in 1967 and all their gorgeous kids fashion items reflects their special heritage with luxuriously constructed children’s wear pieces.
Baby Dior caters to children of all ages. Their pieces are absolutely charming and they dress babies and children in an endearing style from head to toe. Dior girls can have a chic wardrobe with a touch of couture. As for boys, the fitted outfits are ingeniously inspired by menswear.
Each season an endless source of inspiration comes shining through in their latest children’s wear luxury styles. Their style is blended with timeless heritage as well as the romantic charm of childhood. They are always in line with current trends, with a bit of cheekiness and opulence combined for the perfect look.
You’ll see Suri Cruise, Violet Affleck and Prince George amongst others kitted out in Baby Dior for the ultimate trendy and classic look combined.
Burberry
Burberry is a classic British brand, known for its signature English style, which oozes charm that has taken the children’s designer wear market by storm. Wherever you look, you’ll see mini-me celebs dressed up in this iconic brand. They cater for babies as well as boys and girls up to the age of 14.
The Beckham’s attended the Burberry London in LA Show and young Harper Beckham was kitted out in a gorgeous Burberry dress, looking like an angel. Proving that good things come in small packages, her honey-coloured frock was a sleeveless dress version of Burberry’s timeless double breasted trench coat. If you love dressing your young one up in designer clothes then it doesn’t get much better than Burberry.
As the world has fallen in love with young Prince George, people are flocking to get his style, which includes Burberry fashion for kids. You’ll also see Romeo Beckham out and about in Burberry.
Last year, Burberry sold $91 million in clothing for children — from new-borns, including diaper bags covered in Burberry’s beige check, to early teens — for an increase of 23 percent over the previous year. It’s certainly a big market for them, and it’s hardly a surprise as parents want to dress their kids in style.
Ralph Lauren
Ralph Lauren are all about their love of sporting inspiration as well as their passion for preppy pieces to create bold clothing for babies, boys and girls.
Made with both style and comfort in mind, Ralph Lauren Kids is the go-to for all-American clothing for both boys and girls. From preppy polo shirts to classic chinos, you can find whatever you need for your young ones.
His latest season is all about classic and tradition and you can expect to find collegiate-style Oxford shirts for boys as well as preppy jersey blazers for girls. Polos and sweaters are a big ticket item for casual wear as are Jodhpur leggings and shirt dresses.
Celebs love the Ralph Lauren kids fashion brand and you can see Suri Cruise stepping out in this luxury fashion brand for kids, as well as Willow Smith, Pax Jolie-Pitt and plenty more. Watch out for them as they’re out and about.
Dolce and Gabbana
Dolce & Gabbana for children evokes opulence and playfulness, combining rich, luxurious fabrics with elaborate and colourful prints. Dolce and Gabbana saw the light of day in 1985 and have been ruling the fashion podium ever since, with celebrities and fashionistas worldwide flocking to get their exquisite collection of clothes. Their kids range includes the same stunningly-inspired clothing for babies and boys and girls. They’ve got everything from ‘mini-me pieces to casual kid’s fashion and give kids wardrobes a luxurious makeover! You’ll find everything from classic boy’s suits to elegant dresses for girls and everything in between.
You’ll find Vida in Dolce and Gabbana, daughter to Matthew McConaughey, Suri Cruise is out there again in style, Lourdes Leon daughter to Madonna and many other young celebs in their own right.
Stella McCartney
Stella McCartney Kids focuses on fun, modern and playful styles for boys and girls ranging from new-borns to 14 year olds. The kids’ collections reflect Stella McCartney’s signature modern aesthetic and ethical values, focusing on, as Stella puts it, “basic pieces that are comfortable and that address a child’s needs, without sacrificing the fun and carefree elements.”
Stella McCartney is a mother of 4 and she decided to create her own kids collection, noting that “As a brand with many working parents in the team, I wanted to create a desirable, fun, wearable kids’ collection that was affordable.”
The collection is made from the best possible fabrics, all carefully sourced for both style and function, built to last and to have fun in.
Harper Beckham is a Stella McCartney wearer, as is Zahara Jolie-Pitt, Suri Cruise and many more celebs are dressing their kids in Stella style.
Kid’s luxury and designer fashion is gaining huge traction in the fashion world, and you can expect to see more labels branching out into this lucrative business. Which is your favourite designer kids fashion brand?
